The graphic design I am posting is formulated from an occupation aspiration which is to project manage lifestyle transition in a varied market at the lowest possible cost. The transitions for which I am referring are varied.
Senior citizens make retirement decisions regarding their living situations that may include aging in place, downsizing their existing home or relocating into an alternative setting. If they choose to age in place, our services would include preparing their home for safe living. This might consist of placing grab bars, installing non-slip flooring and relocating electrical outlets for safer access. The services would be established after interviewing the client and providing a draft plan that has been vetted to assure the safest environment possible.
If the choice is to relocate or downsize, this customer base would likely extend broader than the senior citizen age group. In this situation, our services would assist in packing and moving or, disposing of items that are no longer wanted and readying the property. In readying the property, we may assist in improving curb appeal and interior interest or even assist in organizing daunting areas such as a neglected garage area or space in the house where attention has been prioritized to other locations.
The name of the company was inspired by a client who called me an angel and so I wanted the primary background to reflect one that looked like angel wings. I looked for an image of a house that looked traditional and inviting while locating other images that would reflect the type of services we would provide.
As a first draft, my goal was to establish a product that could be evaluated to critique the images with an eye toward determining if they could tell a story on their own with little text. I would like to use this design for a website introduction as well as potential business cards.
After creating a new image file, sized at 800X600 pixels, I embedded the Rays Sun Light image (n.d.) as a full background to depict my wings. I found a picture of a house that I thought was traditional and inviting (Anon). I used the lasso tool to remove all the background around the house and then centered it so that it would appear surrounded by the wings. I proceeded to select a few more images to reflect the type of services we would offer.
Moving to the text, I selected the text tool and after writing the “Working Wings”, I used the arch option to try to keep them in the shape of the wings. I like the continuation of the lines.
The feedback that I received suggested that the trees in the background distracted from the overall message and the colors appeared too dark. Additional recommendations suggested that I use actual before and after pictures to best illustrate my overall objective.
Equipped with this valuable insight, I lost track of the number of iterations which also included experimenting with angel wing images that were completely different. After several, I came back to the original because of the soft suggestion of angel wings in the clouds.
I tried different saturation colors, brightness and contrast before finally settling on this one. I used the same image of the house but used the magnetic lasso to remove a little more and then feathered the edges a little more to try to get it to look like it flowed with the clouds a little better.
I then went to my photo library and originally selected three different before and after pictures. I tried creating soft edges, varying colors and even blending them into the background a little more. In the end, the entire thing looked just too busy. I finally settled on two images that I think best illustrate a before and after and thought that instead of blending them in, I would make them look like pictures that stand on their own, so I experimented with the stroke and drop shadow until I got the border that I think looks nice. I have to admit that the “after” picture is not ideal so I have reached out to this client to see if she could send me the actual final product and intend to replace it then.
Rays Sun Light. (n.d.).
[image]
Available at: https://pixabay.com/en/rays-sun-light-fog-forest-sky-3902368/ [Accessed 21 Jan. 2019].
Anon, (2019). [image] Available at: https://pixabay.com/en/residential-house-real-estate-2851256/ [Accessed 21 Jan. 2019].
Residential Transition 