Logo

LOGO – Revised

LOGO – Original

Description

Residential Transition is a business that I am in the midst of launching and as such there are marketing options to consider and having a logo is critical.  I chose Adobe Illustrator to address in this post because it was my favorite product and the logo was my lowest grade.  I found Illustrator incredibly robust and powerful and didn’t even scratch the surface in use of its attributes.  This was my first use of any of these products, so I have a lot of learning to continue.

I knew from the vision that I had that I wanted to include two things for sure:  One was to try to make the “W” look like wings and that I would include a house that could intuitively describe our purpose as I didn’t want to use too many words

After posting my first draft, receiving feedback from my peers and working through the tutorials in the other units, there was no doubt that I needed to make changes.

I decided to make the background look more like a sky in support of the “wing” concept.  I found cleaner pictures to use within the house that I hope will present images that are intuitive to what the services are.  I also found a font that I think works well for the “W”, but admittedly, I’m not 100% sure that this will remain the final as I think I want to remove the “tail” on the W. 

In use of the tools, I love the color swatches and gradients.  I used several of the objects and grouped them onto a locked background. I used the Direct Selection tool so that I could move the entire image to locate it in the middle of the wings. This logo is also scalable and I was marked down for that on the original. I created the nails with the pen tool and other objects.

I plan to embed this logo onto a blog page I am creating as well as embedding onto my Facebook page.  I don’t believe that my objective is limited to a specific age group, but I hope that senior will relate to the images and that my electronic delivery will connect with a younger audience.